Category: Behind the Scenes
-
Update #5: Designing for Moms + Daughters (and Future Paths)
•
What we’re working on Designing the shared experience that connects building together with exploring future career paths. Why it matters This isn’t just about spending time together — it’s about giving that time direction. When moms and daughters build side by side, it creates space to talk about: Those conversations…
-
Update #4: What We’re Building First
•
What we’re working on Deciding which career paths and skills to introduce first through our earliest kits. Why it matters The first kits don’t just teach how to build something — they introduce who you could become. Instead of choosing projects only because they look fun, we’re choosing them based…
-
Update #3 — The Big Idea: STEM That Stays
•
What we’re working on Clarifying what makes STEM That Stays fundamentally different from other STEM kits. Why it matters Most STEM kits focus on doing an activity. STEM That Stays is designed around becoming someone. Instead of: Build → Finish → Put away We design for: Learn → Build →…
-
Update #2: The Problem With Most STEM Kits
•
What we’re working on Understanding why so many STEM kits don’t actually stick. Why it matters Most kits are fun for an afternoon—and forgotten by the next week. They teach a concept, but they don’t leave a lasting impression. Moms want meaningful time. Kids want something they’re proud of. Most…
